Discover What Your STR Conversion Rates Are Telling You - and How to Improve Them.
Get a free personalized analysis with The CEO Host Conversion Clarity Tool - understand your properties performance and your next best actions to increase your STR ROI
Why Use the Conversion Clarity Tool?
3 Key Benefits
✅Cut Through the Noise and See What Matters
With so much advice out there, it’s hard to know what actually applies to your property. This tool helps you interpret your short-term rental conversion rate as a signal — giving you clarity on what’s working, and where to focus next.
✅Leverage AI — Without the Overwhelm
You don’t need to be an AI expert to benefit. The tool uses smart AI prompts (already trained by The CEO Host) to turn your data into a clear, actionable summary — fast, useful, and informed with practical knowledge.
✅ Make Decisions Like a Business Owner
Your conversion rate isn’t the whole story — but knowing what it suggests about your positioning and marketing helps you move forward with confidence.
Stop second-guessing. Start optimizing strategically.
How it Works
Enter your data - no AI knowledge required
You'll answer a few simple questions about your property and current performance
The AI does all the work
The tool, trained by The CEO Host, analyzes your inputs and delivers a personalized, actionable summary - no prompt engineering needed.
You get clarity + next steps
You walk away with insights you can apply immediately - helping you prioritize where to focus to improve results.
No tech skills needed. No account required. Just smart insights in minutes.
What Information is Needed?
Your personal action plan to more STR bookings is a quick 7 questions away -its helpful to grab a couple of data points in advance; your STR conversion rate + your overall property review score.
What IS a Conversion Rate?
Your listing conversion rate is simply the number of listing views to bookings. It can help diagnose listing issues and inform appropriate actions to elevate results - based on your listings performance.
This is one K.P.I (key performance indicator) that should be in your STR CEO toolbox if it isn't already!
Find Your Conversion Rates
You can watch a short video HERE
In Airbnb, its Performance → Conversion → look for “Listing views to bookings.” 90 days is better than the 30 day default.
In VRBO, go to Performance Dashboard → look for "Booking conversion rate." You'll need to convert it to a percentage.
Other channels: This tool is built for VRBO or Airbnb listings; you are welcome to provide data from another channel
however the conversion rate parameters may be somewhat off.
The conversion rate, typically provided as a percentage, is the #bookings divided by #listing views multiplied by 100
FAQs
What is a good conversion rate for short-term rentals?
There is no single magic number - conversion rates vary by listing platform, market, property specifics. The goal of this tool is to help you understand what your rate suggests for YOUR property and positioning, and what actions might help elevate your overall results.
Is this all AI generated?
The tool itself leverages AI, however its been trained specifically by The CEO Host, using the STR Optimization Framework including data insights from Airbnb and VRBO, and STR marketing knowledge. It is engineered, to allow the AI-powered tool to interpret the answers you provide and provide a personalized analysis based on the specialized knowledge its been trained on.
Will this tell me exactly what I need to change in my listing?
This tool is designed to give you clarity and direction - it will highlight where your current conversion rates suggest opportunities lie for improvement, elevating results or leading within the marketplace. While it won't rewrite your listing, it will help you understand the opportunities and suggest the next best steps to ensure your actions are specific to your situation.
